Following the great interest in the “fourth wave of feminism” (women empowerment, girl effect, #metoo), which brought specific changes in expectations, behaviours, and models of femininity and had those changes addressed in marketing communication, we observe an increasing interest of marketers in the “new men.” Masculinity and femininity are complementary concepts, hence the masculinity is being redefined as well. The topic is taken up more and more often by consulting agencies, trend agencies, academia as well as the media.
Our new report designed for 2019 will seek answers to such questions as:
The project is a syndicated research.
If you are interested in further details, you can download:
If you are interested in purchasing or participating in it, please contact: Anna Kotkowska gsm: +48 500 166 893 @: anna.kotkowska[at]grupa4p.pl