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We bring knowledge
and drive change

Our work is about providing knowledge and solutions that help clients harness the potential of change. We focus on ensuring our products and services are practical and useful.

Since 2002, by skillfully combining different perspectives – consumer, market, and cultural – we have been helping to build strong and meaningful brands and organizations.

We work with 100 of the largest and most prominent brands, delivering 400 projects annually.

We ensure high quality at every stage of the research process, because we know that only reliable data can truly improve our clients' business. This is confirmed by the certifications, audits, and our membership in organizations that bring together research firms.

PKJPA Certificate
Włodzimierz Daab

Temporibus inserviendum.

Włodzimierz Daab

president

Włodzimierz Daab - hobby

Włodek

Snowboarder

Małgorzata Olszewska

Knowledge is the starting point for change.

Małgorzata Olszewska

vice president

Małgorzata Olszewska - hobby

Małgosia

art lover

Innovation
& experience

4P is a team of seasoned market‑researchers.

We are skilled in working with nearly all available research methods – and we are constantly developing and introducing new ones.

Our aim is not only to complete a project but also to build long‑term relationships founded on trust and professionalism.

Let’s get to know each other 😊

Barbara<br>Frątczak-Rudnicka

Change keeps us young :)

Barbara
Frątczak-Rudnicka

board member, consultant

Barbara<br>Frątczak-Rudnicka - hobby

Basia

fan of street art.

Agnieszka Owsianko

Change is about embracing and understanding what is different.

Agnieszka Owsianko

quantitative research director

Agnieszka Owsianko - hobby

Agnieszka

Sicily enthusiast

Marcin Dziadecki

A good analysis is the foundation of effective action.

Marcin Dziadecki

research team manager

Marcin Dziadecki - hobby

Marcin

paragliding pilot

Cezary Dziugieł

Numbers don’t lie; people lie about numbers.

Cezary Dziugieł

research team manager

Cezary Dziugieł - hobby

Czarek

beagle fan

Janka Golińska

A good researcher listens more than they speak.

Janka Golińska

qualitative research director

Janka Golińska - hobby

Janka

vaseaholic

Anna Kotkowska

The answers lie in the details.

Anna Kotkowska

Client service manager

Anna Kotkowska - hobby

Ania

mountain hiker

Justyna Matysiak

Questions are more important than answers.

Justyna Matysiak

research team manager

Justyna Matysiak - hobby

Justyna

human-dog relationship researcher

Anna Mazerant

Innovation is the courage to break the mold.

Anna Mazerant

research consultant

Anna Mazerant - hobby

Ania

filmmaker

Karolina Reczek

Curiosity is the most important trait of a researcher.

Karolina Reczek

chief operating officer

Karolina Reczek - hobby

Kaja

seamstress