We are a market‑research agency that provides not only data but also solutions.
We support businesses in making decisions that spark energy and change.
DIGIbus is our proprietary online research omnibus that provides you with instant answers to your most pressing business questions. The omnibus format allows you to ask a single question or a block of questions within a survey, and share the research costs with other clients.
For more than 15 years we have been analysing trends. We consider the current crisis in human relationships is so important that we devoted our newest report to it: "RECONNECTING. RECONSTRUCTING RELATIONS. 4P Trend File 2024/2025."
Can tedious and error‑prone traditional text‑mining chains be replaced? Yes! NL4P uses state‑of‑the‑art AI models to extract key insights from text and images quickly and accurately.
We provide comprehensive research solutions using a broad range of quantitative and qualitative methods tailored to individual client needs.
All our research projects are custom-made to fit the client's needs, combining various methodologies with a fresh perspective.
But we also enjoy standard projects, and we're great at agile and creative formats. Discover what we can do.
We have in‑house facilities for most quantitative and qualitative techniques: an online panel, an interviewer network, a CATI studio and a focus facility with a comfortable back room.
Interested in fieldwork only? Please contact us.
For years we have published syndicated and trend reports that help our clients deepen knowledge of consumers and market phenomena, understand directions of change and apply this knowledge to branding, communication, product and service development, CSR and HR.
Discover our reports.
We generate one‑third of our revenue from clients in this category. On average, we survey over 50,000 respondents annually (in Poland and 16 other European countries)
We specialize in Mystery Shopper research for clients in the fuel industry
We work with the largest brands in the FMCG sector, conducting primarily exploratory research, brand studies, and research in the areas of innovation & development
Since the very beginning of our operations, we have been working with clients from the telecom sector. Currently, we cooperate with three category leaders
According to our clients in the media industry, we are experts in communication and brand research, as well as in innovative product concept studies
We work with 7 clients representing 10 of the largest brands in the industry.
4P Group is an agency we have been working with for many years. We can always count on their professionalism, creativity in addressing our needs, and commitment. The research results are clear and useful, and communication is seamless. They are a partner you can rely on!
Working with 4P is a pleasure. The team supporting us always approaches research topics and business challenges with enthusiasm and puts in great effort to help us achieve optimal results.
The openness of 4P's researchers is exceptional—they respond flexibly to our needs and are able to view analyzed issues from various perspectives. This approach ensures that projects are carried out efficiently and deliver valuable business insights.
The research maturity of 4P sets them apart on the market. The results and insights from their studies not only bring inspiring discoveries but are also easy to apply in practice.
We use both the syndicated reports offered by 4P and their qualitative and quantitative research services.
Poland’s population (December 2024): 37.5 m
Generation Alpha – 4.3 m, Z – 6.1 m, Y – 8.8 m, X – 8.3 m, Baby Boomers – 8.2 m and Silent Generation – 1.8 m.
(Source: GUS Poland)
