Research that
transforms business
Regardless of a project’s size and nature, we work in an agile manner and extract actionable knowledge.
We inspire simple and engaging implementation of that knowledge within the organisation.
ASK ABOUT RESEARCHData analysis / data science
At 4P we support clients with data analysis both on the executional and the conceptual level, assessing how the data a company already holds can be used to generate consumer insight. MORE>>
Cultural analysis & trend research
At 4P, we support brands in uncovering deeper social, cultural, and communication contexts. Our analyses allow you to see beyond just the consumer’s or expert’s perspective – offering a fuller understanding of market phenomena. MORE>>
Loyalty & satisfaction research
Today, measuring satisfaction and loyalty is not just about analyzing data trends. Modern research shows which actions are worth taking to genuinely increase customer loyalty and improve their experiences. MORE>>
Brand & communication research
A brand is more than just a logo. It's an experience, emotions, and relationships. That's why we individually tailor every brand and communication study to the project's goals, the specifics of the target group, and the category. We don't use ready-made templates; we design the methodology to fit the challenge. MORE>>
Customer eXperience / User eXperience
As 4P, we understand the role and importance of CX in various categories. We can support Customer Experience Management (CXM) processes with research at every stage: strategy, design, implementation, and monitoring. MORE>>
Mystery Shopper
We know how to effectively conduct Mystery Shopper research. Through thorough audits, data analysis, and the right technological support, we help our clients objectively assess service quality and implement strategies that genuinely increase customer satisfaction. MORE>>
Employee Experience / HR studies
In today’s employee-driven market, companies need to shape Employee Experience so that it motivates the team and continually improves Customer Experience – and, ultimately, business results. At 4P we accompany organisations at every stage of the Employee Journey – from recruitment to offboarding. MORE>>
NPD
A new product is an opportunity – but also a risk. At 4P, we support our clients throughout the entire innovation development process: from initial ideas, through prototypes, to final solutions. Marketing research plays a key role here – it helps understand market needs, validate ideas, and make informed decisions. MORE>>
NL4P
Can tedious and error‑prone traditional text‑mining chains be replaced? Yes! NL4P uses state‑of‑the‑art AI models to extract key insights from text and images quickly and accurately – for example, from online comments or shared photos. MORE>>
Omnibus
DIGIbus is an omnibus study conducted online on a representative sample of Poles aged 18–70 via the CAWI panel. MORE>>
