Change begins
with understanding
For over 15 years, we have been observing and analysing market trends and phenomena. The result is our syndicated and trend reports.
They help uncover the mechanisms and directions of change, supporting the development of effective marketing strategies grounded in a deep understanding of consumer motivations and values.
Our reports provide:
- in‑depth knowledge about a given phenomenon or consumer group
- understanding key cultural drivers and directions of change
- identifying opportunities for the Client’s category
- practical marketing recommendations based on insights
LONGEVITY. THE FUTURE IS CREATED TODAY
4P Trendbook 2026
RECONNECTING, RECONSTRUCTING RELATIONS
4P Trend File 2024/2025
WELL-BEING GAINS IN UNCERTAIN TIMES
4P Good-Life Trend File 2022
POST-OLD
Polish Consumers 50+ 2023
CORPORATE WELLNESS
Trends 2020
NEW (?) MEN
Syndicated Report 4P/2019
FAMILY, OH FAMILY…
4P Family Trend File 2017/2018
