Time to take a fresh look at the family!

Everyone knows that family is important. Its place in the hierarchy of values remains consistently high, and we cherish and nurture family relationships more than ever. But families today are increasingly… different! Formal and informal partnerships, full and single-parent families, heterosexual and same-sex families, blended, multigenerational, and even single-person households. And their members take on both traditional and entirely new roles.

Our syndicated report explores how families are evolving and how these changes can be leveraged in marketing.

We’ve gathered the latest statistics and demographic data on modern Polish families and identified 18 trends shaping family life – trends that are redefining what families look like today.

What does the report provide?

• Up-to-date knowledge about the changing structure of Polish families – all the key data in one place
• Insights into trends transforming the face of families – a breakdown of 18 key trends
• Marketing inspiration – examples of how brands in Poland and globally are using these trends in product/service development, communication strategies, and audience targeting

What clients say about the report: “The report "Family, Oh Family... The Family Trends Folder" developed by 4P is an example not only of insightful observation of our social reality in the context of global trends but also of patient and thorough collection of sources and examples. That’s why even marketers who believe they already know everything about Polish families will quickly realize it’s only an assumption — they are sure to discover something new. And those who haven’t been following trends lately should probably consider this report a must-read.”

Darek Kubuj, Co-owner & Lead Strategist, Kubuj Strategia