For over 15 years, we’ve been observing and analyzing trends and market phenomena. As the 4P Group, we’ve come to recognize that the crisis in human relationships has become such a significant issue today that we’ve dedicated our latest report to it: "RECONNECTING, RECONSTRUCTING RELATIONS. 4P Trend Book 2024/2025". In this report, we explore the current state of interpersonal relationships in Poland and other countries – examining the manifestations and root causes of what appears to be a crisis of connection. Or perhaps it's not a crisis at all, but simply a change? Maybe this is just “the new normal”?

We specifically focus on how relationships are being redefined, rebuilt, and supported in what we call the “Renaissance of Relationships”. The report discusses numerous trend manifestations, including real-world brand initiatives.

Topics we cover in RECONNECTING:

• Loneliness – what it is and who is most affected
• Family – the evolving nature of family ties and relationships
• Friendship – inclusive, diverse, and redefined forms of friendship
• Neighborhood – the good, the bad, and how local communities are being reshaped
• Work – human relations in the workplace, especially in the context of remote work and shifting attitudes toward work
• Helping others – acts of kindness beyond family and friends; is volunteering still a “holiday thing” or a daily practice?
• Gaming – does it isolate or build relationships?
• Sex – transformations in sexuality, sex in the era of #MeToo, bots, AI, non-binary identities, dating apps, and more
• Therapy – the culture of therapy and various forms of “therapeutic” relationships
• AI & Robots – new forms of relationships in the age of Artificial Intelligence

All themes are backed by our own quantitative research and extensive secondary data analysis (both quantitative and qualitative).

At 4P, we strive to deliver not just data, but business and strategic solutions for our clients. That’s why workshops are a particularly important element of the processes we run and the reports we develop – not only as a powerful tool for embedding insights within organizations, but also for structuring knowledge and co-creating creative, advanced brand solutions.

Workshops are custom-designed – tailored not only to different topics and goals but also to the specific nature of the client: category, organizational culture, and even softer, internal objectives, which we always seek to address in session planning.

We invite you to get in touch regarding the report, presentations, or a tailored workshop.