A new product is an opportunity – but also a risk. At 4P, we support our clients throughout the entire innovation development process: from initial ideas, through prototypes, to final solutions. Marketing research plays a key role here – it helps understand market needs, validate ideas, and make informed decisions.
What do we research and how? New ideas are difficult to research – but we know how to do it effectively. We tailor the methodology to the stage and nature of the project, using a wide range of research tools:
- Exploring needs and insights – bulletin boards, online communities, ethnographic studies.
- Generating and testing concepts – concept labs, focus groups, concept testing.
- Testing prototypes – qualitative and quantitative research, including CAWI, conjoint analysis, packaging, pricing, and positioning tests.
- Hybrid approaches – we combine methods and data to better understand a product's potential across different dimensions.
From idea to final prototype We’re more than just a data provider. At 4P, we support the entire innovation creation process – from the initial idea to a ready-to-launch solution. We work using design thinking / service design approaches, guiding the client step-by-step through:
- identifying user needs,
- defining challenges,
- creating solutions,
- testing and iterating,
- finalizing the product, service, or business model concept.
Innovation requires data – but also courage and a solid process. At 4P, we help ask the right questions and design better answers.
