At 4P, we support brands in uncovering deeper social, cultural, and communication contexts. Our analyses allow you to see beyond just the consumer’s or expert’s perspective – offering a fuller understanding of market phenomena.

What do we do?

• Cultural analyses and desk research – conducted as part of ad hoc projects or as standalone modules supporting strategic decisions.
• Syndicated reports – periodic studies of trends in selected areas important to the market and culture.
• Semiotic analysis of categories and communication strategies – we identify the codes, conventions, and rules governing communication within a category. We show the brand’s positioning against competitors and potential directions for development.

Why do we do it? Our analyses provide invaluable knowledge that supports clients in:

• product development,
• designing effective communication,
• modifying business models.

We deliver a broader perspective – beyond the usual framework.